In today's fast pace world, how many times to you use the phrase 'just send it to me in an email'.
Email may just be the centre of the business universe, so it is important to get it right. With Christmas right around the corner, you may be thinking about sending your clients a Christmas Greeting, or communicating the dates your office will be closed. Read on to learn more about effective email communication and also how you can get your Christmas message across using some cool XPLAN friendly templates.
Email is more than just about communication. Emails with a specific request for action becomes our Outstanding Task list, emails filled with information become our Reading list, emails advertising a sale become our Shopping list, and then, thanks to Jan in accounts who sends through daily memes, it can also be our Comic Relief.
Email has become the backbone of businesses across the globe and with good reason.
Emails are delivered extremely fast, almost instantaneously.
Emails can be sent 24 hours a day, 365 days a year.
Emails can be sent and received from any computer, tablet or phone, anywhere in the world.
Email is effectively free.
Emails can be sent to one person or several people at once.
Research suggests that the average office worker receives between 40 and 60 emails each day. It, therefore, becomes imperative that we make the best possible use of emails to communicate effectively at the workplace. So as the sender of the email, how can you ensure that your individual messages isn't overlooked? Mintools.com suggest you follow these simple rules to get your emails noticed and acted upon.
Don't overcommunicate by email.
Make good use of subject lines.
Keep messages clear and brief.
Check your tone.
For your business, group communication or marketing communication with your clients should also follow these additional rules.
Display a consistent branding for your business
Include contend that is informative and helpful
Be Engaging & Relevant
Link back to your website where possible to increase your website traffic and google ranking
XPLAN is powerful when it comes to sending Emails. You can communicate with a single client, multiple clients, your Professional Advisers, your Referral sources and your Suppliers. Using HTML and ethically sources images, you create beautiful templates from Confirmation of Appointment, Newsletters and Christmas Cards.
Christmas Cards are another way to have a touch-point with your clients and suppliers. You should include a festive greeting, but also take advantage of the clients attention and communicate your office closure dates, and alternative phone numbers.
As we are about to heading into the festive season, Practice Dynamix are offering a free Christmas email template to 5 lucky businesses. Click Here and be one of the first 5 people to select one of our template options below (we can alter the image, colours and message to suit your business).